Business development & partnerships for music & creative companies

Good relationships.
Thoughtful growth.
Room to build.

Halfscale helps music and creative companies design healthier, more sustainable growth through focused business development and partnerships.

Let’s talk Explore the work ↓
BUILT FOR CREATIVE BUSINESSMusic companiesCreative studios & agenciesBrands & platforms
Independent consultancy.
Collaborative by design.

Ambition, with a way forward.

We work with founders and teams to develop new business, build strategic relationships, and move opportunities forward.

Our approach is hands-on and collaborative, shaped around each company’s ambitions, capacity, and long-term goals. We believe growth should support both the work and the people behind it.

What we do

The right opportunities.
The structure to pursue them.

01 /

Business development

Turn commercial priorities into a focused pipeline of opportunities, with practical support from first contact to next steps.

  • Market research & prospect identification
  • Targeted outreach & proposal development
  • Negotiations & deal progression
02 /

Strategic partnerships

Build relationships that open new markets, strengthen your offering, and create long-term value.

  • Partner research & relationship development
  • Partnership proposals & commercial structures
  • Negotiation support & follow-through
03 /

Brand partnerships

Connect creative companies and brands around a shared idea, then shape it into a clear commercial opportunity.

  • Brand alignment & partner sourcing
  • Pitch development & partnership proposals
  • Outreach, negotiations & deal coordination
How we work

Focused support.
Built around your business.

Start with a specific challenge, a new market, or a partnership opportunity you haven’t had the bandwidth to pursue. We’ll shape the engagement around what will help.

01 — Understand

Find the focus.

Get clear on your business, your goals, and where relationships can make the greatest difference.

02 — Build

Give it structure.

Define the targets, the message, and the process. Create a practical plan your team can see and use.

03 — Move

Do the work.

Start conversations, develop opportunities, and follow through. Stay close to what’s working and adjust as we go.

Our background

Creative roots.
Commercial experience.

Halfscale was founded by Ben Frigeri, whose experience spans A&R, independent labels, distribution, and business development.

We bring that understanding of creative businesses to practical, relationship-led work: identifying the right opportunities, building trust, and keeping deals moving.

Experience & relationships
GYRO Group / DistroDirectONErpmDreams Never DieBefore the Data

Built on our founder’s experience across music and creative businesses.

Let’s build something that lasts

What’s next
for your business?

Tell us a little about your company and what you’re working toward. Let’s explore where we can help.

Let’s talk